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Thursday, April 15, 2010

Setting a Green standard for your packaging

The Eco Responsible Packaging program is offered by UPS as part of their "Green" policy. It basically means that customers who are enlisted in their program and have undergone the UPS sustainable packaging assessment, are able to place the Eco Responsible logo on their shipping packages, thereby proclaiming to the world and sundry that they too are part of the "sustainable packaging" solution.

The three main criteria of damage prevention, right sizing, and materials content are assessed by the UPS Packaging Engineering Group who approve applicants' process and packaging systems.

Most companies have identified the need to have a Green policy in order to improve their own credibility in the global marketplace and ensure they are not left off to the short list on major bids or rfq's.

This offering to importers, exporters, suppliers and distributors is another clever way to increase brand loyalty to UPS and yet provide these customers with a visible claim to sustainable packaging by placing this "certification" on all of their external shipping packages.

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