DHL has not really had a nice time in North America, not for their courier division and not even with their acquisitions of Airborne, Danzas, and Exel. Dr. Appel addresses the mistakes made by the Group in not retaining local management of these companies. Faced with the strong presence of UPS and Fedex, their brand, and their central customer service operations, DHL was unable to establish superior service, customer loyalty or become a registered american airline.
In a recent article from Forbes, the CEO Dr. Appel provides his thoughts on the future strategies of the company. Considered one of the main movers and shakers of the global Logistics industries, he is surprisingly humble in that he does not profess or lecture but actually gives his honest opinion.
"Part of the German postal monopoly, mighty DHL, which celebrated its 40th anniversary last month, lost 1.69 billion euros on revenues of 54 billion euros in 2008. Much of that was due to a bungled foray in North America, where DHL sought unsuccessfully to take on rivals Fedex and UPS." Read more.....
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